Negotiation Skills for Sales People
Maximise your negotiation power - secure win-win outcomes
Who is it for?
An essential course for anyone in a sales role looking for a complete negotiation toolkit.
What is it about?
A two day intensive workshop that will assess your negotiation skills and arm you with tactics and techniques so you can walk into any negotiation with confidence. It’s about planning your negotiation to ensure success, eliminating threats, maximising your negotiating power and ultimately forming lasting agreements that make all parties happy.
What will I get out of it?
The ability to achieve win-win outcomes every time
A strategy for successful negotiation based on careful planning
Improved face to face communication and rapport building skills
Tried and tested questioning techniques to establish trades and build flexibility
A blended learning experience that allows your learning to continue at work
What will I learn?
Negotiation defined - what it is and what it is not
The traits of a successful negotiator
Preparing to negotiate
Setting objectives and identifying those that are win-wins early in the process
Researching intellingently and preparing your fallback positions
Creating a constructive environment
Managing the initial bids of each party
Questioning techniques to control, develop trades and conclude the negotiation
Learning to trade not concede
Dealing with difficult situations
Practical exercises to put these principles into practice
Individual action planning to transfer your learning back to work
This course can be taken as part of our Institute of Sales and Marketing Management Level 3 Certificate in Sales and Marketing.
The Level 3 Certificate is a modular qualification that provides a thorough grounding in essential sales skills for business development professionals at all levels.
Anyone attending this course will be able to accredit their learning towards the qualification. Talk to one of our learning advisers on 0800 170 7777 to find out how you can get qualified.
All of our courses are worth 6 hours of CPD per day.
Thoroughly enjoyed the course. I didn’t feel as though I was put under any pressure in the group work.
H Weston and Sons Ltd
A very helpful and informative course which I have found very relevant to my work situation. It has helped me to evaluate what I have been doing and how I can improve in the future. Very capable and enthusiastic trainer, much appreciated.
Banque Psa Finance
Dates and availability
Run In – house
Complete your details below to request more information on running this course in-house. You can choose a customisation level to indicate how much you would like to adapt this course to your organisation's needs:
A standard course will include exactly the content shown in the outline. A tailored course can be customised, for example to include your own case studies or terminology. A bespoke course is re-written from scratch to match your organisation's needs exactly.