Top tips to get to grips with the fundamentals of marketing
Who is it for?
PAs, administration professionals and support staff who work in marketing teams or regularly interact with that department
What is it about?
This course helps you get to grips with marketing terminology and theory, and sets out how your role and the marketing department fit into the wider organisation. You will gain a good grounding in marketing theory and practice to increase your competence and confidence in dealing with colleagues, suppliers and clients.
What will I get out of it?
A good grasp of marketing terminology
Skills to choose the correct marketing tools for your organisation
A clearer understanding of marketing to benefit your organisation
What will I learn?
What is marketing?
How marketing works with the rest of the organisation
Basic marketing theory
The importance and role of the customer
The marketing mix and using promotional tools
Simple marketing planning tools
How different marketing strategies and campaigns can benefit businesses
Applying live examples
Key marketing roles
Working with agencies
Terminology and definitions – a summary
This course is mapped to QCF unit 'Marketing for the PA and Administration Personnel.'
This course can be taken as part of our Certificate in Professional PA and Administration Skills.
The qualification aims to give aspiring and existing PAs, secretaries and administration staff the foundation for their formal development in this role. It's an excellent introduction to the PA or administration role for anyone with limited experience or without formal training.
Anyone attending this course will be able to accredit their learning towards the qualification. Talk to one of our learning advisers on 0800 170 7777 to find out how you can get qualified.
All of our courses are worth 6 hours of CPD per day.
Thank you – really enjoyed the day and feel I have met my learning objectives in gaining an overview of marketing. Great course, well delivered.
DHL Exel International
Dates and availability
Run In – house
Complete your details below to request more information on running this course in-house. You can choose a customisation level to indicate how much you would like to adapt this course to your organisation's needs:
A standard course will include exactly the content shown in the outline. A tailored course can be customised, for example to include your own case studies or terminology. A bespoke course is re-written from scratch to match your organisation's needs exactly.