Everything You Wanted To Know About Copywriting
Marketing & PR
Create vibrant and engaging communications with effective and persuasive copywriting
Who is it for?
An essential course for those required to write sales and marketing copy.
What is it about?
Learn to present a clear and concise message to customers by using persuasive language and graphics. To create a clear message your copy needs to be succinct, coherent and focused on the benefits that matter most to your audience. This course will teach you how a good understanding of your customers’ motivations will help you produce written content with real influence.
What will I get out of it?
An understanding of the creative aspect of marketing communications
Guidelines for clear and succinct writing
The technique to formulate a professional brief
Improved compelling advertising copy
Confidence and fluidity in your writing style
What will I learn?
A definition of copywriting
The role of copywriting within advertising
The qualities of an effective copywriter
A structured approach to copywriting: Plan, Write, Edit, Format, Check
How to create a copywriting brief
Creating engagement through language
How to edit effectively – ensuring the brand and voice are maintained
How to format your copy
How to proofread diligently and accurately
Differences between B2B and B2C copy
All of our courses are worth 6 hours of CPD per day.
Dates and availability
Run In – house
Complete your details below to request more information on running this course in-house. You can choose a customisation level to indicate how much you would like to adapt this course to your organisation's needs:
A standard course will include exactly the content shown in the outline. A tailored course can be customised, for example to include your own case studies or terminology. A bespoke course is re-written from scratch to match your organisation's needs exactly.